Why did you decide to participate in the “Generate Value” course?
“I wanted to learn more about the potential of dental marketing. I had negative experiences with other marketing agencies and I wanted to understand my mistakes. Also, I wanted to make my office manager aware of some dental marketing activities that she could probably carry out on her own, because let’s face it, who better than us in the clinic to convey our unique value?”.

What did you like about the course?
“I really liked the fact that it was not just a theoretical course, like the usual marketing courses. They made us do hours of practical exercises and gave us templates that we could then use independently, explaining in detail how to analyse reports and how to carry out some social media and lead generation activities. In addition, the speakers were not only experts in the dental sector but also all specialised in marketing.”

Who would you recommend it to?
“I would recommend it to all my colleagues who aim to increase their turnover and visibility and who do not feel sufficiently valued for their clinical skills. I think it can be a course suitable for both beginners and experts due to Ideandum’s extensive knowledge of both dental and web marketing.”